Ads that earn their budget, on every platform.
Strategy, creative and optimisation across Meta, Google, LinkedIn, TikTok and twelve more platforms, run by a dedicated team of senior media buyers, designers, video editors and copywriters.
illustrative · unbranded · made by our design team
Six platforms.
Each one does a different job.
Google Search
Captures demandBest for
Services people look up by name or by problem: an emergency plumber, an ERP consultant, a freight forwarder.
The creative it needs
Headlines matched to the search itself, and a landing page that answers that exact question.
Before it can learn
About 30 conversions per campaign in 30 days before Target CPA bidding settles, by Google's own recommendation.
Nobody searches for what you sell yet. Buying keywords for a new category is paying to explain it.
Meta
Creates demandBest for
Consumer and local offers with a visual story, and any business whose buyers scroll Instagram.
The creative it needs
Volume. Video, creator-style clips and statics, a fresh batch every cycle, because the creative now does the targeting.
Before it can learn
About 50 optimisation events per ad set in 7 days before delivery settles.
You cannot produce new creative every few weeks, or every sale needs a committee.
YouTube
Creates demandBest for
Considered purchases that need a demonstration, and retargeting people who already visited.
The creative it needs
The first five seconds carry it. Scripted and edited by our video team.
Before it can learn
It bids on Google's systems, so the same conversion volumes apply. Plan on views first and conversions later.
There is nothing credible to film yet. Statics are cheaper to learn on.
Best for
B2B, where the buyer can be named by job title, seniority and company size.
The creative it needs
Document ads, posts from a named founder, conversation ads. Plain and specific beats polished.
Before it can learn
No published threshold, and clicks are expensive, so we judge it on pipeline in your CRM, never on platform leads.
Your deal size is small. The clicks can cost more than the deal is worth.
TikTok
Creates demandBest for
Quick-decision consumer products, younger buyers, anything that demonstrates well in fifteen seconds.
The creative it needs
Native, filmed on a phone, led by creators. Polished ads underperform here.
Before it can learn
About 50 conversions per ad group in 7 days before delivery settles.
Your buyer is not on it, or the brand cannot afford to look unpolished.
Best for
Technical, niche and enthusiast products, where buyers ask the community before they buy.
The creative it needs
Copy that reads like a post, and comments answered by a person, not a brand voice.
Before it can learn
Smaller volume, so we test on clicks and conversions together and keep budgets modest.
The community would treat the ad as an intrusion. Some do, and they say so loudly.
Every platform we run
Pick the ones your buyer actually uses. We will tell you which to skip.
- Meta
- Google Ads
- YouTube
- TikTok
- X
- Snapchat
- Microsoft Ads
- Amazon Ads
- Quora
- Spotify
- Programmatic
- Retargeting
- Newsletter sponsorships
- Creative production
From a tracking system
to scaled results.
Tracking and funnel first, ads live in week two, first results in week three, and an optimised, scaling account by week six. Pick a stage, or drag along the ridge.
01 / 05
Tracking system build
We build the tracking system before any budget moves: pixel, server-side conversions and your offline sales fed back from the CRM. From day one, every platform learns from real customers, not clicks.
Funnel built
The offer and the landing page are built to convert and tested as hard as the ads, because that is where most ad budgets leak.
Ads live
The first round of creative goes live on your platforms, made by our designers, video editors and copywriters and briefed from what your customers already say.
First results in
Leads and sales start landing, each one traced back to the ad that earned it. We hold back the big changes while delivery settles, so results keep building.
Optimised and scaled
By week six the account is optimised and scaling: budget moves to the winners every week, new creative is briefed from what is working, and every change goes in the log.
or drag along the ridge to scrub through the weeks
Tell us where to show up.
The roadmap is on us.
Pick the platforms, goal and creative you need. We turn it into a free audit of where you stand and a written campaign roadmap, yours to keep whether or not you work with us. It runs as an ongoing monthly engagement, and ad spend is always paid by you, directly to the platforms.
Pick a few options and your scope appears here.
Your scope rides along with the inquiry below. What comes back first, the audit and the roadmap, is free. Ad spend is always yours, paid straight to each platform.
- Ad accounts stay in your name
- Ad spend paid directly to the platforms
- You own every creative
- Tracking audit before launch
- Change log of every edit
- Monthly strategy review
- From:
- You
- To:
- Kairo
- Subject:
Inquire to get your
free audit and roadmap.
Send the scope you just built, or just describe what you sell. We will tell you honestly whether paid ads are the right instrument for it, and map out where we would start.
The ones that actually get asked.
Is ad spend included?
No. Ad spend is paid by you directly to each platform, so you always see exactly what was spent. Our management fee is quoted separately on the call.
How much budget do I need?
It depends on the platform and your margins. We will tell you on the audit call if your budget is too small to learn anything, rather than take it anyway.
Do you make the creative?
Yes. Every engagement includes creative from our own designers, video editors and copywriters, briefed from your account data rather than templates, and reviewed by a senior lead before anything runs.
Can you take over our existing accounts?
Yes, and we keep all history. The audit starts with a read of what your current account is already telling us.