Your next customers are already in your database.
Old leads, lapsed customers and past patients already know and trust you. We wake them up, keep new customers from drifting away, and give every customer a fast answer when they need one.
It has been a while, Sam
YMaya at Your BrandTue 10:02 am
Hi Sam, you last booked with us in March, and since then we have added earlier start times, which you asked about. Want me to hold one for you this month? Just reply yes.
Yes please, Thursday morning if you have it.
Hi Jordan, it is Your Brand. Next month's dates open tomorrow and we kept your details on file. Want first pick? Reply YES, or STOP to opt out.Text · 5:30 pm
YES5:34 pm
Here are three to choose from:Mon 9:00Wed 12:30Fri 16:00Text · 5:34 pm
✓ Booked · Wed 12:30
Hi Priya, you asked us for a quote last spring and we never followed up properly. Still looking? Happy to send an updated one.10:15 am · ✓✓
Actually yes, the timing works much better now10:31 am
Great, sending it over now, and I have pencilled in a call on Thursday in case it helps.10:32 am · ✓✓
✓ Quote sent · call Thu 14:00
Can I move my booking to next week?8:02 pm
Of course. You are booked for Tue 10:00. Here are next week's times:Mon 10:00Tue 10:00Thu 15:008:02 pm
Tuesday again is perfect8:03 pm
✓ Moved · anything unusual goes to our team
illustrative · unbranded · written by our team
Five kinds of silence.
Old leads
ReactivateWho they are
People who enquired, got a quote or booked a call, then went quiet. Usually the biggest group in the list.
The reason to come back
Something has changed since they asked: new availability, an updated quote, a simpler way to start.
What reaches them
A short personal email first, then one SMS or WhatsApp where their consent allows it.
The newsletter everyone gets. They never bought, so a company update gives them nothing to reply to.
One-time buyers
ReactivateWho they are
Customers who bought once and never came back, very often because nobody asked them to.
The reason to come back
The natural next step after what they bought: a refill, a follow-up, the thing most customers buy second.
What reaches them
An email that names what they bought, timed to when the next purchase usually happens.
A discount on the thing they already own. We name the next step instead.
Lapsed customers
Win backWho they are
People who used to buy regularly and have not for months. They already know and trust you.
The reason to come back
Something new or improved, or simply a personal note saying you noticed they had gone.
What reaches them
A note from a named person on your team, by email or WhatsApp, with one easy way to reply.
An automated "we miss you" with a coupon. Long-standing customers can tell a mass mail at a glance.
Drifting regulars
RetainWho they are
Customers whose gap between purchases is stretching. Nobody notices until they have gone for good.
The reason to come back
A check-in before they leave: a reminder, a new option, or a question about how it is going.
What reaches them
An automatic trigger the moment the gap runs longer than usual, then a person if they reply.
Nothing at all, which is what most businesses send them. The trigger exists so this group is never missed.
Current customers
SupportWho they are
Everyone buying today, who will ask the same handful of questions sooner or later.
The reason to come back
Fast answers, a smooth first month, and a reason to come back that arrives before they drift.
What reaches them
Onboarding sequences, and a support bot that answers instantly and hands anything unusual to your team.
A sales pitch in reply to a support question. Answer first; sell later, if at all.
Every channel we connect
Email, SMS and WhatsApp through the tools you already use, or ones we set up for you.
- Klaviyo
- Mailchimp
- HubSpot
- Shopify
- Stripe
- Twilio
- Gmail
- Google Sheets
- Calendly
One campaign.
Five letters.
Pick a group from your list and the letter rewrites itself. Hover a highlight to see why it is there.
Hi Sam, it is Maya from Your Brand. You asked us for a quote back in March and we never properly followed up, which is on us. Since then we have opened up earlier start dates, so the timing you wanted works now. Want me to send the updated quote? Just reply yes.
Maya
Your Brand · yourbrand.com
Hi Jordan, Maya here from Your Brand. You picked up the starter option with us last spring. Most customers come back for the follow-up about six months in, and yours is due about now. Shall I set it aside for you? A one-word reply is enough.
Maya
Your Brand · yourbrand.com
Hi Priya, it is Maya, who looked after your orders for two years. You used to come in every month or so, and it has been a while. We have fixed the thing you told us you wished was better, and I wanted you to hear it from me. Fancy giving it another go? Reply and I will book you in myself.
Maya
Your Brand · yourbrand.com
Hi Alex, Maya from Your Brand here. You normally book with us every six weeks, and it has been nine. No pitch, just checking everything is fine and that we have not let you down somewhere. Reply with a day and I will hold it, or tell me what we could do better.
Maya
Your Brand · yourbrand.com
Hi Sam, Maya here, I look after new customers at Your Brand. You joined us last week, so here is everything people usually ask in their first month, in one place. Nothing to buy, just the answers, so nothing slows you down. Stuck on anything? Reply to this email and a person answers.
Maya
Your Brand · yourbrand.com
illustrative · fictional customers · written in your voice by our copywriters
What makes it work
- 1From a person, not a brand
A named person signs it and writes the way they talk. A reply feels like answering someone, not a company.
- 2It remembers them
It names what they did, when they did it, or how long it has been. Proof that this was written for them, not for a list.
- 3A reason, not a discount
Something real has changed, or something is due. A discount teaches people to wait for the next one.
- 4One easy reply
A single question answered in a word. Nobody has to visit a site, log in or fill in a form.
From a quiet list
to replies in your inbox.
01 / 05
Database cleaned
Duplicates merged, dead addresses removed, and consent checked for your country and channel before a single message goes out.
Segments written
Everyone split by how recently and how much they bought, with a letter for each group written in your voice by our copywriters.
Campaign live
Email, SMS and WhatsApp, sent in waves so replies arrive at a pace your team can actually answer.
Replies booked
Every reply handled, the warm ones booked straight into your calendar, and anything unusual passed to your team.
Retention running
Onboarding, churn triggers and win-back flows keep running after handover, so the list never goes quiet again.
scroll to play the month, or tap a number
How much revenue is
sitting in your list?
Enter your numbers and move the rate to see a range.
The low and high cases are half and one and a half times your rate. Real results depend on how recent the list is, your offer and your consent position.
This counts a single return visit or purchase. Customers who come back usually keep coming back, so the lifetime value is higher.
Get a free reactivation audit →Tell us who is in your database.
The roadmap is on us.
Pick who is in your list, how big it is and where it lives. We turn it into a free audit of what is in there and a written reactivation roadmap, yours to keep whether or not you work with us. It runs as a one-time project, with optional ongoing support through Kairo Run.
Pick a few options and your scope appears here.
Your scope rides along with the inquiry below. What comes back first, the audit and the roadmap, is free. Want a rough number first? Try the reactivation calculator.
- Compliance review (TCPA, HIPAA where relevant, GDPR, India DPDP)
- Written in your brand voice
- You own every asset and flow
- Handover documentation
- Optional ongoing support through Kairo Run
- From:
- You
- To:
- Kairo
- Subject:
Inquire to get your
free audit and roadmap.
Send the scope you just built, or just tell us roughly what is in your list. We will tell you honestly whether it is worth waking up, check the consent side first, and map out where we would start.
The ones that actually get asked.
Is it legal to message old customers?
Often, but it depends on your country, your channel and the consent you collected. Appointment reminder consent, for example, does not cover marketing to a lapsed patient in the US. We review consent before a single message goes out.
How quickly does a reactivation campaign work?
Replies usually start within days of the first send, because these people already know you. A first campaign is designed to run in about a month.
Is this one-time or ongoing?
Either. A reactivation campaign can run once, and the retention flows we build keep running after handover. You can add ongoing management through Kairo Run.
Do you work with clinics and healthcare?
Yes, with the extra care that requires: no treatment details in messages and the right agreements in place before we touch patient data.